Requisition ID: req5587
Job Title: Social Media & Digital Officer - UK
Working Hours: Full Time (37.5 hours / week)
Salary: £29,000 per annum
Location: London, UK
Over the past 80 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster.
The International Rescue Committee UK is part of the IRC global network, which has its headquarters in New York and London. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. Through 22 regional offices in cities across the United States, the IRC also helps refugees resettle in the U.S. and become self-sufficient.
The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.
Our European headquarters, IRC-UK, were established in London in 1997 to support the organisation’s global activities and particularly to diversify its donor base and be able to better advocate with European policy-makers on behalf of the people we serve. Since its establishment IRC-UK has grown rapidly and is now acknowledged for its high-quality project management, technical expertise in governance and rights and economic recovery, and innovative thinking on early recovery and gender-based violence. The IRC also has offices in Berlin, Bonn, Brussels and Geneva.
IRC-UK comprises approximately 100 staff across five departments.
The digital communications team manages IRC-UK’s website, Facebook, Twitter and Instagram profiles.
The Purpose of the Role
To raise the profile of the IRC in the U.K. through our social media channels, and provide our target audience (primarily consumer) with creative ways to engage with our content, learn about our work and be champions of our brand.
Scope and Authority
This post has the authority to:
- Manage IRC-UK’s social media channels (principally on organic social - Facebook, Twitter, Instagram) with the aim of building an engaged, thriving and loyal community of supporters
- Prepare and distribute content on our social channels
- Build our network of digital influencers to amplify the reach of our content
Responsibility for Resources:
This post is responsible for managing our social channels, including managing spend on promotion for brand-building objectives where required in consultation with the Head of Digital Communications.
Key Working Relationships
- ·Reports to the Head of Digital Communications
- ·Key contacts:
- Works closely with Communications colleagues in the U.K., U.S. and in the IRC’s Europe offices, in particular social media counterparts
- Works closely with colleagues in the U.K. Fundraising team, in particular on shared platforms such as Facebook
- Works with Policy & Advocacy colleagues in the U.K. and Europe offices, in particular to meet profile and influence objectives via Twitter
- Brussels and Germany offices
- Field offices as appropriate
Strategy and management of social media channels (40%)
- Lead on the IRC’s social media strategy in the U.K., with the support of the Head of Digital Communications. Proactively run the IRC-UK social channels, providing regular, compelling content to engage our supporter base
- Create opportunities to engage with our social followers with an aim of increasing their loyalty to our brand and propensity to support our work
- Ensure our social media presence is faithful to the IRC brand visual identity, tone of voice and messaging
- In liaison with our Digital Fundraising team, conduct paid social campaigns with the objectives of increasing follower growth, amplifying content and building our brand
- In liaison with our Digital Fundraising team, support on management of incoming messages and monitor supporter activity across channels, responding to questions and comments from the public
- Use own initiative to respond to reputational issues on social media, identifying any queries to escalate to Head of Digital Communications when required
Digital content (20%)
- Plan, produce and manage sector-leading content to engage a diverse range of audiences
- Tell the stories of our work through creative and compelling copywriting to engage our audience, ensuring copy is tailored for each social channel
- Work closely with the digital content team to ensure our creative is optimised for social and informed by data and testing
- Storyboard/script “social-first” videos and lead on creating Instagram stories
- Lead on Facebook and Instagram Live opportunities, mapping out scripts and managing the production of these pieces
- With the digital content team, create graphics and video for social media
Campaigns and appeals (15%)
- Identify opportunities for social media campaigns and activity
- Work with the Digital & Brand Manager on strategy and execution for communications, advocacy and fundraising campaigns
- Represent the Communications team as digital lead as needed in cross-departmental projects
- Work closely with our Policy & Advocacy team on coverage of events and relevant sector moments on Twitter
Digital influencers and partners (15%)
- Grow our network of digital influencers, and deepen relationships with existing influencers who support in amplifying our content and brand via social media
- In liaison with the Communications Partnerships Manager, collaborate with our corporate partners and celebrity voices to amplify reach on social and provide them with ways to support our work
- Work with the Digital Content Officer to ensure we meet all donor visibility requirements on social
- Measure and evaluate social media and content activity, and use this data analysis to test and optimise social content and approach
- Lead on monthly reporting against our social media KPIs and ensure the Head of Digital Communications is informed of performance
Skills, Knowledge and Qualifications
- Proven understanding of using social media – in particular Facebook, Instagram and Twitter - to build profile and influence
- First class storyteller and copywriter with strong attention to detail and the ability to produce compelling written content
- Strong digital analytical skills
- Ability to synthesise and adapt complex information for a variety of audiences
- Ability to prioritise and organise own workload and meet deadlines in a fast-paced, ambitious environment
- Ability to work both autonomously and effectively as part of a team, and maintain excellent relationships across the organisation
- Willingness to work flexibly in approach to work and/or work time requirements
- Committed to IRC values and mandate
- Either university degree, preferably in a subject related to this post, or equivalent work experience
- Experience of developing social media strategies, both for channel growth and for specific campaigns
- Proven experience of writing and editing compelling content for digital channels (web, social media) to a high quality within tight deadlines
- Experience of storyboarding short films, basic editing of video footage and ability to create simple graphics
- Experience of implementing multi-channel communications campaigns
- Experience of working with a creative agency and/or charitable organisation in a similar role
- Experience of amplifying reach on social media through partners and influencers, and building those relationships
- Experience of managing paid activity on Facebook
- Design and film editing skills: Adobe Premier Pro, Adobe Photoshop
- Ability to shoot video/photos
- Strong creative skills
- Strong network of comms contacts from across the charity sector and private sector
- Knowledge of Arabic, German and/or Swedish
- Experience of managing paid activity on Instagram, Twitter and YouTube
You must have the right to work in the UK.
Applications will be reviewed as they are received. Therefore, interested candidates are encouraged to submit an application as soon as possible. The job advert will be closed when a suitable candidate is identified.
IRC-UK strives to be an equal opportunities employer. IRC-UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees. WE seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.